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Michael berry, apr 1, 2011, blog gordon and i spent much of the last year writing the third edition of data mining techniques and now, at last, i am holding the finished product in my hand. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and. Ralph kimball, author of the data warehouse lifecycle toolkitmastering data miningin this followup to their successful first book, data mining techniques, michael j. For marketing, sales, and customer relationship management. This new editionmore than 50% new and revised is a significant update from the. In the 14 years since the first edition came out, our knowledge has increased by a factor of at least 10 while the page count has only doubled so i estimate the information density has increased by a factor of five. Data mining techniques ebok linoff gordon s linoff. When berry and linoff wrote the first edition of data mining techniques in the late 1990s, data mining was just starting to. Written by a leading expert on business data mining, this book shows you how to extract useful. For marketing, sales, and customer relationship management 3rd by linoff, gordon s. In the years since thefirst edition of this book, data mining has grown to become anindispensable lknoff of modern business.
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